Introduction Corporate Quality Philosophy Marketing
Strong Brand Equity Purchase Considerations
Corporate Quality Philosophy

Every company creates a philosophy. This is the rare case where a philosophy created the Company. The philosophy of customer satisfaction.. which is now an integral part of our work culture. Where the product evolves out of workmanship. A product which is subjected to a demanding level of perfection. And crafted to deliver the toughest standards.

This is a commitment which is reflected in every USHA Cylinder Liner. Shriram Automotive Products Ltd. Where the flow of creation, perfection and customer satisfaction is as natural as a habit.

The concern of Shriram Automotive in the consumer, their emphasis on innovation, and their stand on quality makes them a leading force of Cylinder Liner suppliers in the country. Shriram Automotive's constant endeavour for excellence towards customer satisfaction has made it a brand leader in Cylinder Liners.

The Company has one objective .. Total Customer Satisfaction through Quality Management and Continuous Improvement. Our organisation is highly sensitive and interactive to the needs of the Customer, literally on a daily basis. There is a continuous upgradation of Quality and production processes to meet the changing needs of the Customers. Maintaining a global business focus, the Company is dedicated to supplying products of the highest quality, at fair prices, for "Total Customer Satisfaction" (TCS). Customer satisfaction continues to revision upon top priority.